From Cambodian source to global Eastern wellness.

Co-founder Mey Sang is a true second-generation bird’s nest entrepreneur. She grew up surrounded by swiftlet houses, watching her parents’ generation rely on nature, traditional experience, manual harvesting, and small-scale trading to sustain the family business.

Harvesting by season. Hand-cleaning each nest. Selling through traditional channels. This is the authentic reality behind many Southeast Asian bird’s nest family businesses.

“A truly good bird’s nest does not need excessive decoration. What matters is honesty. And true honesty begins with controlling the source.”

Determined to elevate Cambodia’s bird’s nest industry, Mey Sang traveled to Malaysia to study modern swiftlet house systems, ecological management, and international-standard processing technologies from experienced veteran swiftlet farmers.

Upon returning to Cambodia, she built NIS NEST’s independently operated swiftlet ecosystem. From swiftlet house architecture, bird adaptation systems, ecological environment control, harvesting standards, raw material management, and quality systems, every critical step is directly managed by the NIS NEST team.

The true transformation of NIS NEST into an international wellness brand came with the arrival of two additional female co-founders.

Sammie Choong brought a new dimension from international business, creative branding, recruitment, events, advertising, and brand ecosystem development. As the architect behind NIS NEST’s Brand IP system, she leads brand positioning, storytelling, cultural identity, luxury visual language, emotional connection, lifestyle strategy, and long-term global value building.

Having traveled across more than 30 countries, Sammie gained deep exposure to international luxury brands, wellness trends, modern female consumer culture, and evolving lifestyle markets.

“A global brand is not built by products alone. It must carry its own cultural language, aesthetic identity, and emotional soul.”

Keaton Wang joined the founding team as Co-Founder and Marketing Director, bringing cross-disciplinary experience in luxury brand management, fashion design, wellness branding, and international market operations.

A graduate of Istituto Marangoni in Italy with a Master’s Degree in Luxury Brand Management, Keaton also carries educational and professional experience in fashion design and economic law. Before NIS NEST, she founded and managed women-focused fashion and sportswear brands including Chang Jin Qi Designer Label and LUJIASTORIA Women’s Sportswear Brand.

Her experience in health supplement livestream marketing, female wellness consumption, and new media market behavior helped accelerate NIS NEST toward a younger, more international wellness future.